How to apply keyword density tool to your on page optimization efforts
Choosing the right keywords, i.e. keyword research, is the first and the most important step of any SEO campaign. Once keywords are chosen, it’s time fitting the keywords into the texts online. And it’s also the time to make use of a keyword density tool.
Unluckily, upon choosing the keywords many amateur webmasters make mistakes. They stuff their content with lucrative keywords. As a result, the text becomes hardly readable on page seo, and visitors stop being interested in the content. What is more, search engines are not happy either – they reject keyword stuffed content and may even ban the website.
Webmasters willing to avoid this mistake should understand the term “keyword density” and use keyword density tools.
Keyword density is the number of times a particular keyword appears in the text. Note that your keyword may be several words long, and still you refer to it as “a keyword” and search it in the text using the broad match, i.e. put the several-word-long phrase into inverted commas.
To evaluate keyword density, divide the number of times you encounter your key phrase in the text (using broad match search) by the number of words in this text keyword density tool. Then multiply the figure by 100.
For instance, you hit upon your keyword 3 times in a 100-word long article. Then your keyword density is 3%. We’ll give you an example. Say you have your keyword mentioned 4 times in a text of 100 words. Thus, the keyword density is 4%.
To reduce manual routine, run your text through a keyword density tool, which calculates the keyword density very quickly. Good news is that you don’t have to count the keywords and apply the formula manually. Simply use the keyword density tool to do the job.
What keyword density is optimal keyword density to stick to.
Most SEOs experiment with 2%, 3%, 4% and 5% keyword density and analyze the outcome. However, 4% and 5% keyword density is quite risky – don’t put it to the test if you’re just a beginner (more on the issue here - logiciel référencement. Nowadays search engines are refined enough to tell good content from bad one, and they would often rank 2% keyword density content higher than the 5% one. Moreover, there are other ranking factors that SEs take into account.
To sum it up, run every page of your website through a keyword density tool to make sure you don’t go beyond 3% threshold.